We work on creating ready to wear pieces that allow millennials & Gen Z to express themselves, add a flavor to their outfits and make them feel empowered. To those generations fashion is more than just clothing, it is a form of self-expression that they use to communicate their interests, beliefs, moods, & what they stand for and that's what we deliver at IYS, pieces that gives you the freedom to speak your mind.
Our goal is to be the trend setters in the ready-to-wear market and the Millennials & GenZ' favorite in the region, providing the most functional, locally produced products with the highest quality aiming to become the number 1 fashion destination in the region.